Laundry Group

a boutique creative agency

Behind the Scenes at the Isabella Longginou SS14-15 Photoshoot

Understated, elegant, beautiful. IL SS14-15 is an ode to minimalism and fearless femininity. Voluminous flounces of silk and crepe meet linen and leather in a restricted monochromatic palette of black, white and gold. Clean lines and striking silhouettes typify the IL woman – a woman of contrasts. Strong yet delicate, confident yet reserved. Loving life’s luxuries, yet embracing the simple things. She is elusive. She is an enigma. She is black. She is white. She is beautiful. She is IL.

When local fashion designer Isabella Longginou approached us to design her new look book we were just a little excited. Isabella’s fashion style is feminine, sophisticated, urban and edgy – just stunning! Her SS14-15 collection had a gorgeous neutral palette of black, white and antique gold which gave us the inspiration for an all black & white photoshoot. Shot by Jesse Smith at Blacksmith Studios with hair & makeup by Mischa, we even brought in a classic Mercedes.

View lookbook

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