Cellnet approached Laundry to help consolidate their current house of brands by creating a new brand model and one brand identity. Enter 3SixT, one of their existing brands that was to become the overarching house brand. However the 3SixT brand was dated and needed a refresh to help it reflect the cutting edge products it
represented and to stand out in a crowded and highly competitive consumer electronics market.
We created a striking and distinctive brand platform that helped 3SixT stand out as a market leader. From connecting you, to protecting you, charging you, supporting you, activating you or equipping you – 3SixT has got everything you need to enhance the possibilities of your device. The new brand was rolled out across print, packaging, digital and in store promotion.