Brisbane Marketing was seeking an agency to launch this new brand, ‘The City’ – through a tactical 12 month local consumer campaign, an agency who would work collaboratively with their internal and external marketing communications partners. After a tender between 6 Brisbane agencies, Brisbane Marketing appointed Laundry based on their indepth understanding and insight into the brand and ability to creatively capture and communicate the its offering. Laundry developed a full campaign strategy and creative direction across all relevant marcom channels for a local consumer campaign targeting Fashionistas and CBD Workers. Developing a multi-channel campaign strategy that included a combination of press, outdoor, digital, social media, radio and cinema.
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