The Cellnet brand had been developed in the 90s. As technology jumped forward in leaps and bounds so did Cellnet. However it no longer had a brand that adequately represented the company. We needed to refresh and reinvigorate Cellnet by creating a memorable and distinctive brand that represents the company’s position and its capabilities. We created a fun, dynamic brand character who set the tone of the brand and added a personal, human touch to a traditionally cold and ‘un-human-like’ industry.