Laundry Group

a boutique creative agency

Clairol Professionals
ANZ Brand Launch

Proctor & Gamble engaged Laundry to aid in introducing internationally acclaimed salon brand ‘Clairol Professionals’ in Australia and New Zealand. Originating from New York, the brand created ‘for living hair’ was launched to market late September. Brand launch included print, press, online, POS and various supporting collateral.