Laundry transforms Mt Ommaney into Mt Ommmmmaney: the relaxation capital of Brisbane. Our target market has the world’s toughest job. Long hours. No pay. No me-time. Yep, they’re Mums. So we rewarded them with exactly what they need – prizes that will help them relax and a truly peaceful sanctuary in-centre. Welcome to Sanctuary Omm! We brought a whole new meaning to retail therapy, with prizes that made our local shoppers go ommmmm and ahhhhh and mmmmmm. The campaign was centred around a sales driving promotion and was supported by in-centre activation and advertising.