Laundry was asked to develop a 10 day sales campaign with a strong price message, to spur on painting & DIY activities during winter – traditionally a very quiet time of year for DIY and home improvement. We created the ‘Roller of Fortune’ – a fun, interactive online game where everyone’s a winner. Simply spin it to win it and pop into your local Paint Place to redeem your prize. This promotion was Paint Place’s most successful yet – thousands of prizes were given away and redeemed and Paint Place experienced a huge spike in Facebook followers and Yes Club signups. It was so successful that we brought back the promotion a few months later.