Screen Queensland’s brand had been in market for some time and did not adequately represent the company’s current positioning. We needed to reposition Screen Queensland as a cohesive, vibrant & successful agency that was forward-thinking, collaborative and always looking to the future. We developed the brand direction of ‘supporting the future of screen’ and created an edgy, modern brand that gave Queensland a unique identity and positioned them as a world leader in screen.
We developed everything from the brand identity, graphic devices and divisional logos to stationery, print and digital templates, the website, social media graphics and eDMs. All collateral was documented in a brand book.