Laundry Group

a boutique creative agency

Wintergarden
Christmas Campaign 2013

Laundry launches Wintergarden’s first centre wide Christmas campaign since officially re-opening. The multi-tiered campaign featured creative that embodied the fantasy and escapism of the Wintergarden brand, inviting local shoppers to experience Christmas in the garden. The campaign was centred around a sales driving promotion and was supported by in-centre and external activation and advertising. The core focus of the promotion was to drive traffic into the centre, encouraging additional retail sales, allowing more weighted individual retailer focus/support where required, increased customer incentive and supporting the centre’s brand promise of creative interplay. The campaign launched with experiential ‘pop up’ garden displays in Brisbane City’s Queen Street Mall.

Share